How we rank
You should see at a glance which placements are paid and how we order everything else.
The first three placements can be booked
Providers can book one of at most 3 placements above the results for their category and region. These placements sit in their own group headed “Ads”, and every card carries the word at the top left. If fewer placements are booked, the rest stay empty; we do not fill them with unpaid listings.
A paid placement only appears if it matches the search: right category, right region, matching filters. If more providers have booked than placements are available, the ads rotate every minute.
All further results
Nobody can pay for the order below the ads. It follows from these criteria, in roughly this weighting:
Relevance
How well title, description and attributes match your search.
Distance
Exclusively when sorting by distance, otherwise as a second criterion for equal ratings.
Reviews
Average and number of published reviews. We check reviews; they cannot be bought.
Completeness
Verified providers and complete listings with services, opening hours and photos rank slightly higher.
What a Plus plan does
The Plus plan shows more of the provider: gallery, direct contact details, several locations, statistics. It does not buy a position in the order. More complete listings only benefit through the completeness criterion, exactly like every free listing that is maintained just as completely.
What cannot be bought
- Reviews and their average
- The “Verified” badge: the provider has confirmed their listing; this is not a judgement of quality
- The order of all results below the ads
Background: Section 5b(2) of the German Unfair Competition Act (UWG) requires that the main ranking criteria are easily accessible from the results page. Questions about this: Contact.